B:Kind is a lifestyle brand that deals in western fusion clothing for women of all ages and sizes. Founded by Vidhi Dalal in 2010, her vision for the brand was to marry the modern Indian woman's consumer needs with international trends and world-class quality. Today, the brand aspires to create more than just a functional bond with its customers. It forges a rather deeper connect that spurts from the compassion and kindness the brand stands for. B:Kind currently is a team of over 50 employees, present in 1200+ stores pan-India, and aims to reach out to every woman seeking to be a pathbreaker in her own stride.