Amrutam is a wellness brand that strongly believes and endorses the idea of Health is Beauty. Amrutam’s recipes have been developed by modifying the ancient wisdom in Vedas & Ayurvedic Principles to suit the needs of a Modern Lifestyle. Amrutam was founded in 2013 by Ashok Gupta who at the time was practising as a Distributor for various herbal medicinal products. Mr Gupta was concerned about the ingredients found in the commercial products which had fewer herbs and more chemicals and preservatives.